Passion, Promotion & Coaching - bselectedpolice

Passion, Promotion & Coaching

I’m not a Police Officer and never have been, so why do I spend all my time coaching officers to ‘b’ the best they can be and help them pass their promotion boards?

Well, I used to own a recruitment agency and have worked with, interviewed and placed thousands of candidates into job roles within the pharmaceutical and FMCG industries.

BUT it was incredibly frustrating and annoying! Although I was successful, loads of technically or operationally great candidates repeatedly failed their interviews, boards or assessment centres.

I knew that these candidates were very successful in their current roles. Many were at the top of their game and they had years of demonstrable evidence to prove it. However they just couldn’t effectively verbalise their success at interview and so they often failed – going out of the process with a whimper.

Everyone lost. The candidate didn’t get the job or promotion they wanted, the company missed out on talent and I didn’t get paid a placement fee. Lose-Lose-Lose. And because of the way the recruitment industry works, it wasn’t the done thing for me to coach candidates too much.

I knew that my real drive and passion was helping these candidates perform better at interview and land the job. That’s what floated my boat! Seeing and hearing the delight when I could say they had been successful at interview and landed the job of their dreams.

So, I sat down and thought why were these great candidates failing?

I came up with 4 main reasons:

  1. Some candidates thought they could ‘wing’ it – so didn’t put in the required effort or preparation.
  2. Some though ‘I deserve this job!’ – so didn’t put in the required effort or preparation.
  3. Many didn’t know how to prepare or focus their efforts – so prepared incorrectly or on the wrong stuff.
  4. And most just weren’t themselves at the interview – they acted differently to usual in the interview or assessment exercise. They changed.

To compound all this – interviews are TOUGH! They are not something that you do every week, every month or even every year – its no wonder people find them difficult and stressful.

Consequently bselected and bselectedpolice were formed – so I could concentrate all my time on coaching candidates and officers to prepare to ‘b’ the best they could be at interview or board and communicate their best evidence as effectively as possible. That’s why I do what I do – I do a job that I am passionate about!

So how can we work together to increase your success?

Well, our model at bselectedpolice is based on the 3 Pillars of Success – Content, Structure & Delivery. These steps will help you prepare correctly, focus on the right things and help you deliver with impact. Get these steps right and you be able to present your evidence in the most effective way and will smash your interview.


Content must be relevant from the assessors’ perspective. You need to tell them what they want to hear. At the very least you must Answer The Question. If you don’t do this you are really limiting your chances of success.


Structure is essential for both you and the assessor. It prevents waffle, helps you control your nerves and helps you to keep to the relevant content


Finally and arguable most importantly is delivery! This is your chance to positively influence the assessors. It’s a big issue for many candidates and many just lack the authenticity required. Remember, it’s OK to be yourself!

So many times when running Masterclasses, a candidate who is the life and soul of the class, cracking jokes and chatting constantly, becomes a pale imitation of themselves when asked to come to the front of the class to be interviewed. The personality drains from their boots and they become an interview robot. Consequently they fail to have any impact – even though the content of their answer may have been good.

Righty or wrongly (it’s wrong really) this will have an impact on how you are eventually marked and maybe the difference between passing and failing.

In the words of Dr Zeus: “Be who you are & say what you feel because those who mind don’t matter and those who matter don’t mind.”

Or in bselectedpolice words “bmorenormal!”


If you want to know exactly how our model of Content, Structure & Delivery can help you perform at your best, give me a call on 0161 327 2126 or book a personal consultation or Masterclass at here

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